Eight main points of data monitoring and analysis in competitive websites

below share with you to analyze the information and methods of other people’s websites, we all know, the more high-end competition, the more you need opponents, no opponent’s survival, people fear and confusion.

there is a lot of information on the Internet, we need to know what our users are looking for? What do they want? There are many clever webmaster keywords to catch the relevant search search engine search to understand the needs of industry users, although valuable, but also bound the mind, why do you say so? Words related words each of the ten arrested, more is the bottleneck, and content organization of these words have higher requirements (as has been known to many people), these words in the short term update less, as a result, the demand has bottleneck in some communication or training, there is indeed encountered such a problem, what should we do

?

in the daily website, I usually use a tool like "locomotive collector" grab others website article, but a lot of people and different purposes, his grasp of the article is not to put in storage, but through the data analysis of competitors. Through the analysis of the data, I can get a great deal or not steady demand, more important is reflected in the daily operation of the website page, we got the opponent ", saw their work; for example, you can know the direction and their key column construction even the general ratio of staff and so on. Of course, we can also use the logic of public opinion detection, the construction of the chain, according to the task of strategy.

The open mind of

is helpful for large-scale operations. In daily life, I always remind myself in such words; then, usually I might do something like this:

: go and check the competitors’ recruitment information. Don’t expect me to help him, but I can understand their recent job content and development strategies by analyzing their talent needs;

: two to 24 hours by analyzing their content and quantity, the establishment of a pie chart and curve, maybe you can have found (for example: you may find they have a leave today editor, ha ha) to understand their content construction direction and search traffic pivot;

three: to see Google trends, to understand their traffic curve changes (feel Google gives PV amount);

four: by submitting the competitor’s domain name to linkhelper. Cn recorded their changes (roughly);

five: monitor their key rankings by analyzing and controlling their search engine performance;

six: monitor their links, cat text, and source sites to analyze their SEO priorities and strategies;

seven: through analysis of their delivery keywords, understand the amount and cost of SEM delivery;

eight: monitor their brand words to learn about word-of-mouth and channel

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