website has to operate and maintain, but do two aspects of work: update and promotion. But the implementation is far from being so easy. Many enterprises in the web site when scaled up, after that Everything will be fine. responsible for site management departments, no one know how to maintain the basic knowledge.
but with the development of network applications, network marketing knowledge is being popularized, more and more people realize that a one or two years no update of the website, and doing a fine but not many people know the website, is a complete waste of resources. "Informatization" originally is not a one-time investment to build a web site is so simple, more important work is that the site after the completion of long-term updates and promotion process. Site maintenance involves resource and cost issues, but the resources and costs needed for most small and medium-sized enterprise site maintenance are not too high as long as it takes time.
, first of all, talk about website updates. Enterprise website is mainly to update products and captions. General SME websites have no background content management system, web pages need to know how to do web pages of personnel, but most enterprises do not have this talent. For this problem, a solution is to do Internet companies when signing the contract will take the "update service because the contract terms, don’t ignore the problem, until the need to update to the network company is very passive. Another flexible solution is to train someone to edit a web page in a company and learn how to use HTML editing programs such as Frontpage and Dreamweaver. If a person can learn to use word, it should be able to learn web editing, FTP upload files. Can let the website of the network company training, combined with buying books self-study is not difficult, learners can master a knowledge, also won’t resist. Therefore, this method can also be adopted.
relative to website updates, website promotion is more complex and more difficult. From the login link exchange, search engine, information released to the mailing list maintenance send, all related to professional knowledge, such as learning is not a simple web page making method can be solved, but this part is very important, therefore, have the following suggestions for small and medium-sized enterprise website promotion: focus on outsourcing, other promotion take their own internal work.
key projects mainly refer to search engine promotion and online advertising. The domestic search engine and online advertising business are pushing the agency, can find their authorized agents, in various regions on the website sometimes, by proxy price than their foreign media websites also offer low. But if the company does not have the budget to free on the GOOGLE login, only general site planning and design personnel in the construction site and will not be considered separately for web optimization problems GOOGLE rankings, so actually to get good rankings or very difficult. If you want to search engine optimization, on the one hand involves costs, and most importantly, the quality of optimization. In fact, search engine optimization is usually just a few at present