if there are a lot of people in a shop to buy, even if the price is not cheap, but you will not come forward to join the fun, fancy will also buy immediately? In fact, this is the atmosphere. The so-called atmosphere is around a certain theme, through the layout of the environment, so that people feel a sense of unity atmosphere.
during the Spring Festival, every family will carefully cleaning the house, paste antithetical couplet, lantern, firecrackers, in order to create a Chinese New Year festive atmosphere, so that they can enjoy the family time in a relaxed mood.
we walk in the street, saw many businesses are holding promotional activities, not knowing is urticant into several shop to see, buy one or two pieces of clothes and shoes? Even if we just started to stroll around, there is no idea to buy clothes.
all kinds of decoration, music, performance is to create a means of atmosphere, different colors of the decoration, different styles of music, different forms of performance can create a different atmosphere. For example, fast food restaurants, the overall decoration style will tend to warm colors, music is also playing some of the fast-paced. In the cafe is completely opposite, the shop decoration style tends to cool, music is also playing some soft, soothing.
through the layout of the site to make a guide to the atmosphere, but also spread the real atmosphere if new year when you are alone, even if you put the room decorated you are more happy happy street firecrackers and hilarious sound but will let your heart feel more desolate. If you see in the commercial street shops are on sale, but the store is very few, then you still have the mood to look at the store? No matter what kind of atmosphere people need to spread, to sublimate, we need someone to share in order to truly feel the atmosphere.
promotion, is to get through the layout of the site, propaganda, show to "speculation" a hot atmosphere, let the event high, with a warm atmosphere of infection to consumers, so that consumers as much as possible to participate in promotional activities in the scene. The atmosphere is like a chain reaction, the more people involved, the intensity and speed of the atmosphere will be higher.
now, although there are a lot of shopkeepers realized the importance of creating an atmosphere, but do not know how to create the end, the focus can not grasp. In fact, the key to creating a business atmosphere is not only located in the layout of the activities of the scene, the consumer to grasp the scene, so that they personally involved, can better create a promotional atmosphere at the scene.